How to research insurance filings by product type

Researching filings by product type means finding every submission for a specific line of business, personal auto, homeowners, or a niche commercial coverage, across companies rather than starting from a company you already know. The classification system that makes this possible is Type of Insurance and Sub-Type of Insurance, usually shortened to TOI and Sub-TOI.

This is how to use that classification to find every relevant filing for a product line, and how to avoid the gaps that come from inconsistent categorisation.

Research any product line in seconds with serff.ai

serff.ai is built to do that for you: it indexes millions of SERFF filings and lets you ask questions in plain English instead of opening documents one by one. You can connect it to the AI assistant you already use: Claude or ChatGPT, via the serff.ai MCP server, or work directly in the web platform.

The serff.ai platform showing an extraction summary for a filing, with overview, viability and a list of extracted source files
serff.ai finds every filing for a product line across companies, even when classification or naming isn't perfectly consistent.

How serff.ai speeds up product-type research

Connect serff.ai to Claude or ChatGPT via MCP, or use the serff.ai platform

Connected via MCP to the AI you already use, Claude or ChatGPT, or through our dedicated platform, serff.ai makes searching and analysing SERFF filings effortless. Product research becomes a single question: ask for every filing in a line of business over a period, and get a grounded, cited answer in seconds.

The manual way

Learn each state's TOI and Sub-TOI codes before searching.

With serff.ai, just ask

“Find every filing in this product line over the last year.”

The manual way

Search company by company for activity in one product line.

With serff.ai, just ask

“Which companies have filed in this product line recently?”

The manual way

Catch inconsistently classified filings by manual review.

With serff.ai, just ask

“Are there any filings in this area that might be miscategorised?”

The manual way

Track how many filings a product line sees per quarter.

With serff.ai, just ask

“How much filing activity has this product line seen recently?”

Every answer is cited back to the exact page of the source PDF and grounded only in filed values, with no invented numbers, so you can trust it the way this audience needs to. Research that took weeks takes a prompt.

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Understanding TOI and Sub-TOI

Type of Insurance is the top-level product classification, personal auto or homeowners, for example, and Sub-Type narrows it further, such as a specific homeowners form or an auto endorsement category. Nearly every SERFF filing carries both fields, making them the standard way to search by product rather than by company.

TOI
The top-level product category a filing belongs to.
Sub-TOI
A narrower classification within that product, when applicable.
Product name
The insurer's own marketing name, which can vary even within the same TOI.
Filing type
Whether the filing is rate, rule, form or a combination, layered on top of the product classification.

Searching a product line across companies

Filter by TOI and Sub-TOI, then narrow by state and date the same way you would for a company search. This surfaces every insurer active in that line, not just the ones you already had in mind, which is particularly useful for market monitoring work.

Pro tip

If a product line spans several plausible Sub-TOI categories, search the broader TOI alone first and skim results before committing to a narrower Sub-TOI filter that might exclude a relevant filing.

Where classification breaks down

Not every filing is categorised with perfect consistency, especially for niche or emerging product lines that don't map cleanly onto existing TOI categories. A filing can be classified slightly differently than you'd expect, particularly for newer or hybrid coverages.

Watch out

Relying on TOI and Sub-TOI alone can miss a filing that was categorised loosely or inconsistently. If you suspect a gap, pair the classification search with a keyword search for the product name as a cross-check.

Key takeaway

TOI and Sub-TOI are the standard way to search by product line across companies rather than starting from a company name. Search broad first if a product line spans multiple Sub-TOI categories, and cross-check with a keyword search when classification consistency is a concern.

Frequently asked questions

What is TOI and Sub-TOI in a SERFF filing?

TOI (Type of Insurance) is the top-level product classification, and Sub-TOI narrows it further; together they are the standard way filings are categorised by product.

How do I find every filing for a specific product line?

Filter by TOI and Sub-TOI, then narrow by state and date to see every company's activity in that line, not just companies you already know.

Why might I miss a relevant filing when searching by product type?

Classification isn't always perfectly consistent, especially for niche or emerging product lines, so a filing can be categorised differently than expected.

Should I search a narrow or broad Sub-TOI first?

Search the broader TOI first if a product line could span multiple Sub-TOI categories, then narrow once you've confirmed the classification pattern.

How can I double-check a product-type search?

Pair the TOI and Sub-TOI filter with a keyword search for the product name to catch any inconsistently classified filings.

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